Atara’s Story

Atara, meaning crown, is a brand about more than just beauty. As women, we often neglect to put ourselves anywhere near the top of our own priority lists, as natural caregivers of everyone around us but many time not for ourselves. Feeling beautiful and worthy is something we owe to ourselves and Atara is a brand about restoring the proverbial crowns of women who have lost sight of the importance of prioritising selfcare. Hair may not change the world, but the woman with restored crowns will! We understand that haircare and selfcare are one in the same thing and Atara exists to help make them both uncomplicated yet effective, for all types of women to reach their optimal selves.

Atara’s founder, Kory, was inspired to start taking her own haircare journey seriously after deciding to finally disprove the myth that hair growth and health is either something you are lucky enough to be born with or not. She began seriously researching and studying hair as well as undergoing countless experiments to test whether the things she read and watched were true. Not only did she grow her own hair past the point many believed wasn’t possible (and is still going) but she soon discovered that:

• Hair comes down to science and biology,
• There are in fact only two types of hair: healthy and unhealthy hair.
• Good hair is a CONDITION AND NOT A TEXTURE and where we fall on the spectrum is really up to us.
• Our hair needs MOISTURE above all else to not just survive but thrive, and the one and the #1 moisturiser is in fact water.
• The best products for our hair are ingredients from NATURE.
• The best kept secret to haircare and reaching all one’s #hairgoals is OILS both carrier and essential oils.

It’s these above main reasons that all Atara products are all oil and water-based and made from 100% natural, cruelty-free, vegan ingredients from mother nature herself. For too long, we, unfortunately, haven’t known enough about how to really look after ourselves, have relied on products or service providers to ‘fix it.’ Kory herself was guilty of heavily relying on a hairdresser or beautician to treat her hair and skin but soon discovered that real self-care begins at home, in between those hairdresser and beautician visits! But now that we know better, we can do better and this site and brand will be your guide to accessing the knowledge.

Atara is more than just a haircare products brand and teaches/empowers women, step-by-step, about aspects of their personal care and how to improve their quality of life in a way that is effortless and highly useful.